Google Analytics Individual Qualification Exam Answers

Looking to pass Google Analytics Certification Exam Questions and Answers in 2022? Well, here SEO AIM POINT is providing you latest Google Analytics individual qualification exam answers asked in 2022. Questioned and its answers are 100% accurate. If you want to check its accuracy, you can do it. Through this blog, we just want to help candidates pass their GA exam quite comfortably at the first attempt. There are many candidates which struggle to get the right answer for Google Analytics Individual Qualification.

As you already know, you are given 90 minutes to answer 70 questions and for passing it, you have to score 80% marks means out of 70 questions, you need to answer correctly for 56 questions. It is not an easy task as it appears. So, Get these questions with answers and pass in just first attempt.

Source: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification

Here is list of 243 questions and its answers –

1. Metrics cannot be paired with dimensions of the same scope?

False
True

2. Which of these criteria CANNOT be used to create a Custom Segment?

Ad type
Dimensions
Metrics
Sequences of user actions

3. Which of these does Google Analytics use to distinguish new and returning users?

All Traffic
Behavior
Demographics
Geo

4. Which reports show websites that send traffic to your pages?

False
True

5. Filters let you include, exclude, or modify the data you collect in a view.

True
False

6. What feature would be used to collect how many times users downloaded a product catalog?

Event Tracking
Custom Dimension
Calculated Metrics
Custom Report

7. When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website

8. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion
Primary conversion
Last-click attribution
Second-to-last-click attribution

9. What feature can join offline business systems data with online data collected by Google Analytics?

Data import
AdWords Linking
User ID
Goal tracking

10. To recognize users across different devices, what is required for User ID?

Sign-in that generates and sets unique IDs
Google Tag Manager
A new Analytics account for reporting
All of the above

11. WWhat is not considered a default “medium” in Google Analytics?

Google
Organic
Referral
CPC

12. Which of the following is not a required parameter in the URL builder??

Campaign Content
Campaign Name
Campaign Medium
Campaign Source
All of these are required

13. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Ecommerce Conversion Rate
Visits
Page Value
Bounce Rate
Pages / Visit

14. Which of the following metrics would most strongly suggest a poorly performing landing page?

% New Visits > 90%
Bounce Rate > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers

15. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.

16. What report indicates the pages of a website where users first arrived?

Location report
Landing Pages report
All Pages report
Pages report

17. Within how many days can a deleted view be restored?

18. What is not a benefit of Google Analytics Remarketing?

Show customized ads to customers who have previously visited your site
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Create remarketing lists without making changes to your existing Analytics snippet

19. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

False
True

20. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on.

/ordercomplete/index.html
/ordercomplete.php
/order/complete.php
/ordercomplete/thank_you.html

21. what data is google analytics goals unable to track?

Watching a video
Making a purchase
Customer’s lifetime value
Signing up for a newsletter

22. You can only apply a Custom Dimension to data that was collected after you created the dimension.

True
False

23. What data table display compares report metrics to the website average?

Pivot
Percentage
Comparison
Performance

24. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

25. If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

False
True

26. Which of these would prevent data from appearing in a Custom Report?

You’ve applied a filter that filters out all of your data
You’ve applied too many metrics to the Custom Report
You haven’t shared that Custom report with users in the same view
You’ve applied too many dimensions to the Custom Report

27. Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil

28. What is a “metric” in Google Analytics?

A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.

29. What report indicates the last page users viewed before leaving your website?

Pages report
All Pages report
Landing Pages report
Exit Pages report

30. To recognize users across different devices, what feature must you enable?

Attribution Models
Audience Definitions
AdWords Linking
User ID

31. if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

32. You cannot change the default session timeout duration in Google Analytics.

True
False

33.What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period
The percentage of total site exits
The percentage of sessions in which a user exits from your homepage
The percentage of visits when a user landed on your website and exited without any interactions

34. Assigning a value to a Google Analytics Goal allows you to do which of the following?

Track actual revenue from your conversions
Analyze the conversion funnel on your website.
Track real-time revenue for your business
Compare goal conversions and measure changes and improvements to your site

35. Which of these is NOT possible when you link your AdWords account to Google Analytics?

View AdWords click and cost data alongside your site engagement data in Google Analytics
Create remarketing lists in Analytics to use in AdWords campaigns
Import Analytics goals and transactions into AdWords as conversions
Adjust keyword bids inside Google Analytics

36. Which kinds of hits does Google Analytics track?

Page-tracking hit
Event-tracking hit
All of the above
Ecommerce-tracking hit

37. What is a “dimension” in Google Analytics?

A comparison of data between two date ranges.
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A report that offers information about your audience.

38. If you wanted to track what search terms customers used to find products on your website, what would you set up?

Data Import
Enhanced Ecommerce
Site Search
Search filters

39. Custom Dimensions can be used as which of the following?

Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
All of the above
Secondary dimensions in Custom Reports

40. Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

True
False

41. What is a “secondary dimension” in Google Analytics?

A visualization to understand the impact of data
A dashboard widget that offers more specific analysis
An additional report dimension for more specific analysis
An additional report metric for more specific analysis

42. Smart Goals are created automatically by Google’s machine-learning algorithms.

False
True

43. In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

True
False

44. When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented

45. Sharing a Custom Report will share the report configuration and data included in the report.

False
True

46. What type of Custom Report shows a static sortable table with rows of data?

Map Overlay
Pivot Table
Flat Table
Explorer

47. What report shows which web pages get the most traffic and highest engagement?

Active Users report
Frequency and Recency report
All Pages report
Engagement report

48. What is not a filter setting for data in views?

Include
Exclude
Restore
Modify

49. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Data Import
Browser cookies
The Measurement Protocol
The Networking Protocol

50. What report indicates where users start or exit the conversion funnel?

Cohort Analysis report
User Timings report
Goal Flow report
Treemaps report

51. When the same default tracking code is installed on pages with different domains, what will result?

Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with a single domain
Analytics will associate users and sessions with their respective domains
Analytics will not associate users and sessions with any domain

52. Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Ad Content
Campaign and Medium
Source and Medium
Source, Medium, Campaign, and Ad Content

53. What metric-dimension combination is not valid?

Sessions / Source
Time on Page / Device Type
Sessions / Bounce rate
Total Events / User Type

54. If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new unique ID the next time a browser loads a tracked page
All of the above
Analytics will set a new browser cookie the next time a browser loads a tracked page

55. Sampling is applied to reports before segmentation.?

False
True

56. Which Goals are available in Google Analytics?

Destination, Event, Pageview, Social
Location, Event, Time, Users per Session
Destination, Event, Duration, Pages/Screens per Session
Pageview, Event, Transaction, Social

57. View filters are applied in what order?

Alphabetical order
Random order
Sequential order
Creation date

58. Google Analytics cannot collect data from which systems by default?

Mobile devices
Online point-of-sale systems
Offline inventory database
Websites

59. For autotagging, what parameter does Google Ads include in the destination URL?

utm=
urlid=
gclid=
adid=

60. What feature is required to track customer search terms on a website?

Data Import
Enhanced Ecommerce
Site Search
Search filters

61. Which three campaign parameters are recommended to manually track campaigns?

Source, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term

62. What campaigns require manual tags on destination URLs for tracking?

AdWords campaigns
AdWords and email campaigns
Email campaigns
None of the above

63. To track users and sessions across multiple domains, what first must be set up?

AdWords Linking
Data Import
Cross-domain tracking
Ad Exchange Linking

64. Which reports require the activation of Advertising Features?

Cohort Analysis reports
Real-time reports
Demographics and Interests reports
Geo reports

65. Auto-tagging is used to collect data from what kind of traffic?

Search engine traffic other than Google
Social media traffic
AdWords Campaign traffic
Website referral traffic

66. What report shows the percentage of traffic that previously visited a website?

Behavior > Frequency and Recency report
All traffic > Referrals report
Behavior > New vs returning report
Interests > Affinity categories report

67. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True
False

68. What report identifies browsers that may have had problems with a website?

The Browser & OS report
The Active Users report
The Source/Medium report
The New vs Returning report

69. Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable
Data may be recovered within 5 days
Data may be recovered within 30 days
Data may be recovered within 10 days

70. What campaign parameter is not available by default in Google Analytics ?

utm_adgroup
utm_content
utm_source
utm_campaign

71. In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same scope
Same index
Same Custom Report
Same view

72. Which reports indicate how traffic arrived at a website?

All traffic
Behavior
Demographics
Geo

73. What data does Google Analytics prohibit collecting?

Personally identifable information
Product SKU(s)
Billing city
Purchase amount

74. What model represents the hierarchical structure of a Google Analytics account?

Account > Property > View
Account > View > Property
View > Account > Property
Property > Account > View

75. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

User
Hit
Session
Product

76. What cannot be collected by the default Analytics tracking code?

User’s favorite website
Device and operating system
> Browser language setting
Page visits

77. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports
Ecommerce reports
Goals reports
Acquisition reports

78. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”

79. What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce
Custom dimensions
In-page Analytics
Advertising features

80. What report shows which types of mobile devices visited a website?

Technology > Network report
Mobile > Devices report
All traffic > Source/Medium report
Site Content > Landing Page report

81. What is not a benefit of using segments to analyze data?

Analyze users by single or multi-session conditions
Permanently modify the data in a view
Compare behavior metrics for groups of users like Converters vs non Converters
Isolate and analyze specific conversion paths using conversion segments

82. What report compares metrics based on user acquisition date over a series of weeks?

Users Flow report
Cohort Analysis report
Active Users report
User Explorer report

83. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Users Flow report
Active Users report
Cohort Analysis report
User Explorer report

84. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Paid and organic search
Television commercials
Website referrals
Social network

85. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Channel Groupings
Attribution modeling
Multi-Channel Funnels
Conversion tracking

86. What Remarketing audiences cannot be defined by default?

Users who visited a specific page on a website
Users who visited a physical store
Users who speak a particular language
Users who played a video on a website

87. What report shows a visual representation of user interactions on a website?

Content Drilldown report
Behavior Flow report
Landing Pages report
Treemaps report

88. Which assets cannot be shared in the Solutions Gallery?

Custom reports
Custom Dimensions
Segments
Goals/li>

89. To view accurate data in a Custom Report, what action should be avoided?

Create a report with Custom Metrics
Pair metrics and dimensions of different scopes
Use a Custom Dimension as a primary dimension
Use multiple dimensions together in the same report

90. Segments will not allow you to do what?

Create subsets of sessions or users
Build custom Remarketing lists/li>
Permanently alter data
Isolate and analyze data

91. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users 25 to 34 years old who have their browser set to Spanish
Users who engaged in a social media or email campaign
Users who are female and have children
Users who viewed a page on a website, then watched a video

92. How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Brazil > Filter 2: include Argentinat
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil

93. To recognize users across different devices, what feature must be enabled?

Attribution Models
Google Ads Linking
User ID
Audience Definitions

94. What asset is used to build a remarketing list?

Custom Metric
Custom Report
Custom Segment
Custom Dimension

95. When does a default Analytics session expire?

At noon every day
When a user opens another browser window
When a user is inactive on your website for more than 30 minutes
After 30 minutes, regardless of user activity on your website

96. What scope levels available for dimensions and metrics?

Location-level, duration-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope

97. What feature is required to track customer search terms on a website?

Google
(direct)
Email
com

98. When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same device
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie

99. The default session timeout duration in Google Analytics is how many minutes?

100. In Multi-Channel Funnel Reports, how are default conversions credited?

Equal credit along the conversion touchpoints
Second to last campaign, search, or ad
Last campaign, search, or ad
First campaign, search, or ad

101. Filters cannot perform what action on collected data?

Include shopping preferences
Include data from specific subdomains
Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses

102. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As a bounce
As an interaction
As a click
As an event

103. What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Track real-time business revenue
Track actual revenue from conversions

104. What is used to create Smart Goals?

Machine-learning algorithms
Analytics Goals
Remarketing audience
Custom Reports

105. When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids in Google Ads from Google Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
View Google Ads click and cost data next to site engagement data in Analytics
Import Analytics Goals and transactions into Google Ads as conversions

106. What report shows the percent of site traffic that visited previously?

New vs Returning report
Referrals report
Frequency & Recency report
Sales Performance report

107. View filters may be applied retroactively to any data that has been processed.

False
True

108. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing tag of your website
Just before the closing tag of your website
Just after the opening tag of your website
Just after the opening tag of your website

109. What report provides data on how specific sections of a website performed?

Content Drilldown report
Frequency and Recency report
Top Events report
Location report

110. Which parameters can be included with an event hit for reporting?

Category, Action, Label, Unique Events
Category, Action, Label, Total Events
Category, Action, Label, Value
Event, Category, Action, Label

111. Views can include website data collected before the view was created.

True
False

112. Which user characteristic may NOT be used to change keyword bids in AdWords?

time of day
location
ad preference
device

113. What feature is required to collect the number of comments users posted to a web page?

Event Tracking
Custom Filter
Custom Dimension
Custom Metric

114. What criteria cannot be used to create a Custom Segment?

Dimensions
Metrics
Ad type
Sequences of user actions

115. What channel is not included in the default Channels report?

Direct
Display
Device
Organic Search

116. To increase the speed at which Google Analytics compiles reports, what action could be taken?

Remove any filters you have added to the view
Choose “Greater precision” in the sampling pulldown menu
Choose “Faster response” in the sampling pulldown menu
Remove any Secondary Dimensions you have added to the report

117. what scope applies to Custom Metrics?

User
Session
Hit
Event

118. By default, Google Analytics can only collect behavioral data from web-connected systems.

False
True

119. What feature collects company-specific data such as Member Status?

Event Tracking
Custom Filter
Custom Dimension
Custom Metric

120. You can combine a metric X with a dimension Y in Google Analytics?

If X and Y have been precalculated together in an aggregate table
If X and Y are in the same channel grouping
If X and Y have the same campaign
If X and Y have the same scope
as long as sampling is not required

121. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Last Interaction model
Linear model
First Interaction model
Last Non-Direct Click model

122. Which of the following would prevent destination goal conversions from being recorded?

There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
All of these would prevent a destination goal from recording.
No URL destination goals have been defined
The match type in the goal definition is incorrect.

123. Which of the following is a hit type tracked by Google Analytics?

page tracking hit
event tracking hit
all of these are hit types tracked in Google Analytics
ecommerce tracking hit

124. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can?

send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
A and B only
upload aggregated data tables to Google Analytics
A, B, and C

125. Which report would you use to determine the percent of your site traffic that has already been to your site before?

Behavior – Frequency & Recency report
Interests – Affinity categories report
Behavior – New vs returning report
All traffic – Referrals report
Ecommerce – Sales performance report

126. True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

127. You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day.

Annotations
Real-Time
Intelligence Events
Secondary Dimensions
Advanced Segments

128. The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Goals
Segments
Custom reports
A, B, and C
B & C only

129. Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Custom dimensions
Goal tracking
Data import
Custom channel groupings

130. What is the URL parameter that autotagging appends to an AdWords destination URL?

gclid=
userid=
_ga=
clickid=
utm=

131. True or False: Once a view is deleted it cannot be restored.

False: You have 35 days to restore a view after it is deleted.
True: Deleted views cannot be restored at any time.

132. Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

conversion rate
bounce rate
session duration
pageviews

133. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C

134. In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

First Interaction (Click) Conversions
Assisted Conversion Value
Conversion Rate
none of these metrics

135. You define a Destination URL goal by.

editing the view Goals and specifying the request URL of the conversion page
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
adding the ecommerce code to the goal page

136. A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

The visitor’s session expires after 30 minutes of inactivity
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires once the visitor has exited your site

137. Which dimension is not included in the Adwords reporting section of Google Analytics?

Invalid click
Bid adjustment
Keyword
Destination URL
TrueView Video ad

138. What does the Time Lag report indicate?

Time lag between the original session and a goal completion
Time lag between goal completions
Lag on the load time of the site
Time lag between page views in the goal funnel

139. Which Analytics API allows you to access your Google Analytics account configuration data?

Management API
Core Reporting API
Embed API
You cannot access this data with an API

140. Which of the following is an advantage of implementing Google Tag Manager?

All of these answers are correct.
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.

141. What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

View filters
Report filters
Custom Dimensions
Advanced Segments

142. Which of the following is a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B,C & D
A,B, and C only

143. What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Segmentation
Real Time reporting
View filters
Multi-channel funnels

144. The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field.

Campaign medium
Location
Device category
Interest category

145. The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

use Google Tag Manager for your Analytics tracking
create a new Analytics account for User ID reporting
all of the above
be able to generate your own unique IDs

146. How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

147.Why would it be useful to assign a value to your goal in Google Analytics?

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
Assigning a goal value allows you to track revenue from your conversions.

148. The User ID feature is commonly used with which of the following website layouts?

Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame
Users can create an account on your website and log in on all types of devices

149. What is the main purpose of the Mutli-Channel funnel report?

To show which goals are bringing in the most revenue
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

150. You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals.

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
The selected Google Analytics account must have at least 500 sessions over the past 30 days.

151. When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel.

You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above

152. Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases.

Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
All of the above are valid dimension / metric combination
Sessions (metric) / city (dimension)

153. You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike.

The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above

154. If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

False: You must always set up cross domain tracking in order to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.

155. What is a benefit of using Google Analytics for Remarketing?

You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
A and C only
A, B, and C

156. Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports

157. Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns.

Device Categoryc
landing page
Campaign
A, B, and C
A and C only

158. What reports would you use to determine if you should consider expanding your advertising to new markets?

Frequency and recency reports
Location and Language reports
Intelligence events
Source/Medium report

159. The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

pageviews
events
transactions
A and B only
A,B, and C

160. Which of the following metrics is available when Site Search tracking is enabled?

Sessions with Search: The number of sessions that used your site’s search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
All of the above

161. When should you use manual tagging?

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.

162. When you create a new Channel Grouping in a view, you can.

immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
A,B, and C

163. What is an assisted conversion?

When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert

164. Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

some visitors may have javascript disabled
all of the above
some visitors may be blocking cookies
clicks and sessions are different metrics

165. Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments let you isolate and analyze your data .
Segments are filters that permanently change your data.
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.

166. When a report is based on data from a large number of sessions, you may see the following notice at the top of the report:

changing the sampling rate in your view settings
adjusting a control in the reporting interface for greater or less precision
adjusting the session timeout control
You cannot adjust the sample data

167. Google Analytics can identify that two sessions are from the same user if

the sessions happen on the same day
the sessions happen in the same browser on the same device
the sessions happen in the same browser
the sessions occur within 30 minutes of each other

168. Auto-tagging is a feature that is used with which type of traffic?

Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals

169. Google Analytics can collect behavioral data from which systems?

E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
A, B, and C

170. Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Traffic type
Language
Device Category
B and C only
A, B, and C

171. Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

All of these statements are true.
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.

172. Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Last Non-Direct Click model
First Interaction model
Last Interaction model
Linear model

173. Adding filters to a view in Google Analytics allows you to

exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C

174. You can adjust the report sample size in Google Analytics by

adjusting a control in the reporting interface
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size

175. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

All of these dimensions
Browser
Device Category
Language
None of these dimensions

176. Which of the following is a valid tagged custom campaign

All of these are valid.
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

177. Which of the following are tracked by Site Speed reports?

All answers are correct
page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time

178. Which of the following questions can be answered using the goal flow report?

Do visitors usually start my conversions process from the first step or somewhere in the middle?
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?
All of these can be answered using the goal flow report.

179. Which of the following are advantages of implementing Google Tag Manager?

All of these answers are correct
You can add AdWords tags to your site without editing code
You can add non-Google tags to your site without editing site code
You can add Google Analytics tags to your site without editing site code
You can change configuration values in your mobile app without rebuilding a new binary

180. Using filters, you can _____.

All of these answers apply
exclude data from a view
change how the data looks in your reports
include data in a view

181. Which of the following are examples of sources?

Google
Example. com
Email
Search
Display

182. Which of the following are measures of traffic volume?

Visits
Bounce Rate
Margin
Time on Site

183. Which of the following are possible uses of views within a single Google Analytics account?

all of these are possible uses of views
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data

184.Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Time Lag
Path Length
Conversion ValueCustom Metric
Top Conversion Paths
Assisted/Last Interaction Conversions

185. You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory

186. Which of the following would you use to set up a custom alert?

Intelligence
Real-Time
Conversion
Content

187. Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Annotations
secondary dimensions
Real-Time
Analytics Intelligence

188. Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

responsive web design
query string parameters
Flash and AJAX events
All answers are correct.
server redirects

189. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Linear model
Last Non-Direct Click model
First Interaction model
Last Interaction Model

190. You want to know whether button X is clicked more often than button Y? Which of the following would be more useful.

Intelligence
Annotations
Events
Real-Time

191. Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

product SKU(s)
billing city
tax amount
credit card number
purchase amount

192. Which of the following is a session level interaction?

Ecommerce transaction
Event
Pageview
All of these answers are correct
Social interaction

193. Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Use a pivot table with two dimensions
Add a primary dimension
Add a secondary dimension
Apply a table filter
Sort the table by sessions from highest to lowest

194. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

one account, one property, one view
one account, no properties, two views
one account, one property, no views
one account, two properties, two views

195. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.

Source and Medium
Campaign and Ad Content
Campaign and medium
Source, medium, campaign and Ad content.

196. The order in which filters appear in your view settings matters.

Filters are not necessarily executed in the order in which they appear.
Filters are executed in the order in which they appear.

197. Google Analytics can recognize returning users

Google Analytics cannot recognize returning users on any device
on websites only
on websites, Android mobile apps
on websites, IOS mobile apps, Android mobile apps

198. The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?

Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”

199. Which of the following could be measured by defining a goal in Google Analytics?

the percentage of visits that contain only one pageview
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics

200. Which of the following are dimensions?

Screen resolution
Bounce rate
% new visits
Region

201.What is the first step of analytics planning?

Create your implementation plan
Document your technical infrastructure
Implement Google Analytics
Define your overall measurement plan and business objectives

202. Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals?

example.com/thankyou/receipt.php
example.com/thankyou.php
example.com/thankyou.html
All of these would count as goal

203. You should add Analytics tracking code to your site after implementation planning.

At the beginning of your fiscal year only
Before documenting business objective
During measurement planning
After implementation planning

204. Your Multi-Channel Funnel reports have no data. What is the most likely reason

You are not using Google Tag Manager
You haven’t enabled demographic data
You are not using content experiments
You haven’t set up Goal Funnels
You haven’t implemented Goals or Ecommerce

205. Specifying a goal value allows Google Analytics to calculate.

Bounce Rate
Ecommerce Revenue
Average Order Value
Revenue per Click

206. What is the purpose of the URL Builder?

Using the URL builder is required in order to track Adwords visits
To generate URL tracking parameters that need to be appended to an organic search result
To optimize landing page
To generate a URL with tracking parameters

207. You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author.

Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening

208. Which of the following metrics shows the number of times your ads were displayed?

Impressions
Clicks
CTR
Pageviews
Visits

209. You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Real-Time
Annotations
Intelligence Alert
Secondary Dimensions

210. You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Operating System and City as a secondary dimension
City and Goal Conversion Rate as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options.

211. Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

All of these answers are correct
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category

212. You want to see the percentage of session in which a specific button was clicked. Which of the following would be most useful?

Set up a custom report
Set up an event goal
Set up a dashboard
Set up Real-Time reporting

213. In which of the following circumstances would you want to increase the default session timeout length in GA?

The average length of video on your site is 35 minutes.
The default session timeout length is set dynamically by Google Analytics and you cannot change it.
You need to start collecting real-time data
User typically spends less than 2 minutes on each page of your site.

214. Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

An unfiltered view ensures that the original data can always be accessed
You will need to configure your goal in the unfiltered view
Without one unfiltered view. You will not be able to use a filter for multiple views
There is no reason to maintain an unfiltered view

215. Which of the following will occur by default, if A visitor comes to your site but stop looking at pages and generating events?

The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires after 5 minutes of inactivity
Google Analytics does not keep track of session by default
The visitor’s session expires once the visitor has exited your site

216. Which campaign tracking variables are required in order to ensure accurate data shows for campaign?

utm_campaign, utm_source, utm_medium
utm_term
utm_medium, utm_campaign
utm_source, utm_term, utm_content
utm_content

217. Which of the following metrics would be helpful in showing a keyword is part of a conversion path?

Assisted Conversions
Bounce Rate
Impressions
Visits
Clicks

218. Setting up goals allow you to see A list of transactions.

A list of transactions
Ecommerce revenue
Bounce Rate
Conversion Rates

219. Which are the four main part of the Google Analytics platform.

Collection, Configuration, processing and Reporting
Collection, Processing, Reporting and Recollection
Configuration, Collection, processing and reporting
Collection, Processing, Continuation and Reporting

220. The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.

The Adwords first-party cookies
Information that you upload from your CRM
Survey data filled out by users
The DoubleClick third-party cookie
Google Tag Manager

221. Multi-Channel Funnels would help to determine the conversion value of paid keyword.

Real-Time
CPM
Multi-Channel Funnels
CTR
None of these answers

222. This behavior metrics shows the number of sessions that included a view of pages.

Bounce Rate
Unique Visits
Pageviews
Unique Pageviews
Visits

223. Measurement protocol is used to send data from a web connected point-of-sale system to Google Analytics.

javaScript tracking code
Campaign Tracking parameter
Measurement protocol
Google Analytics mobile SDK
Any of these would be appropriate

224. These two metrics below would be the best KPIs for measuring the performance.

Bounce rate and average session duration
Pageviews and revenue
Revenue and average order value
Pageviews and bounce rate

225. Reports allow to identify the terms visitors use to conduct searches within site.

Search Engine Optimization Reportc
Keyword Report
Site Search Report
Affinity Categories

226. Most useful metrics to measure number of conversions, initiated by paid search.

First Interaction (Click) Conversions
Conversion Rate
Assisted Conversion Valuet
None of these metrics

227. You want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?

Ad group
Placements
Keywords
Custom Report
Campaign

228. Which of the following would you use to show two date ranges on the same graph?

Secondary dimension
Plot rows
Data comparison
Pivot table
Motion chart

229. Which of the following are valid scopes of dimensions?

User level, campaign level, session level, hit level
None of these answer is correct
User level, session level, hit level
Campaign level, session level, hit level
Session level, hit level

230. True or False: When you share a link to a custom report, you share the data in report.

True: Sharing a link to a custom report shares the data in report
False: Sharing a link to a custom report only shares a template for the report

231. Best KPIs for measuring the performance of an ecommerce business.

Bounce rate and average session duration
Pageviews and revenue
Revenue and average order value
Pageviews and bounce rate

232. Intelligence Alert – To notify changes in traffic or usage.

Secondary Dimensions
Real-Time
Intelligence Alert
Annotations

233. A macro conversion occurs when…

Is a large revenue sales that is directly attributable to a display campaign
Always occurs prior to a micro conversion
Occurs when someone completes an action that’s important to your business
Is your highest converting campaign
Occurs when over 50% of visitors buy an item

234. Use this Adwords reports to investigate when to modify bid during certain hours of the day to optimize conversions.

Destination URLs
Hour of Day
Adwords Keywords
Placements
Campaigns

235. When configuring a goal, why it is useful to assign a goal value?

To calculate ecommerce metrics
To attribute monetary value to non-ecommerce conversions
To determine the conversion rate
To determine the number of visits to each of your page

236. Which of the following is not a default medium in Google Analytics?

Referral
Email
Cpc
All of these are default medium
Organic

237. Hierarchy of Google Analytics data model.

Sessions>Visitors>Interactions
Users>Sessions>Interactions
Interactions>Users>Sessions
Sessions>Users>Interactions

238. Which of the following would be most useful for optimizing landing pages?

Pageviews
Bounce Rate
Unique Pageviews
Visits
Unique Visits

239. Digital Analytics is:

The analysis of qualitative data from your business
All of these answers are correct
A process of continual improvement of the online experience
The analysis of quantitative data from your business
The analysis of data from your business and the competitio

240. Which of the following technologies or feature can be used to add data to Google Analytics?

Data import, intelligence
Data import, measurement protocol
Real-time, intelligence
Data import, Real-Time

241. Metrics to measure performance against maximizing performance.

Pages / Visitc
Ecommerce conversion rate
Page Value
Bounce rate

242. Conversion rate with one unique and one repeated with purchase.

200%
100%
33%
50%
0%

243. Which of the following represents a macro conversion for an ecommerce site?

Receiving a product inquiry
A completed sale transaction
A click on a “buy” button
Collecting a lead
All of these are macro conversions for an e commerce site.

Best of Luck!!!

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